The Limitations of Google – DuckDuckGo To The Rescue – What once was a delightful task to use Google for all of your research projects has nowadays become a bit of a headache. Anyone who does online searches using Google has noticed that the experience is something different of what it used to be. Instead of relevant information, loads of excessive ads disrupt the search experience. Organic search results are often buried beneath layers of paid ads, making it harder to find non-commercial, authentic insights. Google’s business model heavily relies on advertising income, which has led to increased amount of “pollution” in search results, sometimes at the expense of organic content. As more and more search results are contaminated by ads, spam and with articles optimised for search engines, many users take on a long-standing belief that the search engine is getting worse.
Granting forums priority over well-researched articles, the changing algorithms of Google often lead to irrelevant results and outdated pages. Even insightful forums cannot match the depth and accuracy of professional content. Websites overstuffed with keywords to achieve higher search engine ranking, sacrifice readability making it harder for users to find genuinely helpful content. Even misinformation driven by economic incentives makes Google struggle to filter out fake news and misleading content. Google’s answer to the problem of depleted search result quality is to continuously work on algorithm improvements, spam detection, and user feedback, though the effectiveness and pace of these changes is debatable.
Luckily, there are excellent alternatives that provide much better results that are also ad-free. DuckDuckGo, Bing, Brave Search, and specialised AI search engines like Perplexity or Kagi offer better results, especially in terms of privacy. DuckDuckGo for instance prides itself of being the most privacy based search engine on the web.
Unlike DuckDuckGo, for decades, Google has been tracking user’s searches, embedding trackers in the Chrome browser, and hiding even more trackers on the most-popular websites. Google’s best alternative lets users browse the way they want and puts them back in control of their private data.
DuckDuckGo is an independent Internet privacy company that aims to make getting privacy simple and accessible for everyone. their free web browser for iOS, Android, Mac, and Windows lets anyone search and browse the web. Unlike Google Search and Chrome, they don’t track searches or browsing history, but block other companies from trying to track users, all by default.
DuckDuckGo Web Tracking Protection – DuckDuckGo never tracks you. And when you leave our search engine and use our apps or extensions to browse other sites, we aim to protect your privacy as much as possible. To be effective, browser tracking protection needs to continually evolve to mitigate how trackers attempt to evade specific protections. That’s why we offer multiple types of web tracking protections. Other browsers offer some of these by default, like cookie and fingerprinting protections, but we also provide many other protections that most browsers do not offer by default, like 3rd-Party Tracker Loading Protection, Global Privacy Control, Link Tracking Protection, CNAME Cloaking Protection, Google AMP Protection, and more, which all help cover different tracking angles.
For example, most browsers’ default tracking protection focuses on cookie and fingerprinting protections that only restrict trackers after they load in your browser. Unfortunately, that level of protection leaves information like your IP address and other identifiers sent with loading requests vulnerable to profiling. We offer our 3rd-Party Tracker Loading Protection to help address this vulnerability, which stops most 3rd-party trackers from loading in the first place, providing significantly more protection. We created this page to explain how each of our web tracking protections works, how our protections work across supported platforms, and how they work together to provide overlapping protection. More
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